Recruiting is one of the main challenges for companies in today’s world. The war for talent is at historic highs and is, in fact, one of the hottest topics in recruiting and HR in general. According to a report from the Manpower Group, most employers are facing significant difficulties in recruiting suitable candidates.
In this article, we will explore the meaning of recruiting by analyzing the various steps of the process and the trends that companies should pay particular attention to now that we are in the digital age.
- Definition of recruiting
- The three fundamental phases of recruiting
- 5 Recruiting trends to adopt in the digital age
- Conclusion
01. Definition of recruiting

Let’s start with the basics and, first of all, try to answer the question: what does recruiting mean?
Recruiting is the process through which a company seeks and selects new talent to integrate into its team. This process begins with an analysis of the business needs to identify the required skills and ends with the onboarding of the chosen candidate into the workplace. Recruiting can be carried out both internally and externally to the company.
In the case of internal recruiting, the HR team evaluates the existing resources within the company, identifying growth and promotion opportunities to reorganize the internal structure and enhance talents. In contrast, external recruiting involves searching for candidates outside the organization, usually to fill vacant roles or to bring in new skills and perspectives.
02. The three fundamental phases of recruiting

IThe recruiting process can be divided into three main phases: position analysis, candidate sourcing, and final selection with onboarding.
Position analysis and planning
The first phase requires an accurate assessment of business needs. In collaboration with management, the necessary skills and requirements for the vacant role are identified, ensuring that the job advertisement is clear and targeted. A detailed job description helps focus the selection process, facilitating the elimination of less suitable profiles.
Sourcing and screening
In this phase, recruiter specialist post job ads to attract suitable candidates, using digital channels like LinkedIn. After receiving applications, a preliminary screening of CVs is conducted to reduce the number of candidates and prepare for interviews.
Selection and onboarding
During interviews, the candidates’ technical and personal skills are explored. If the role is particularly complex, further interviews or tests may follow. Finally, the chosen candidate is onboarded and supported in the initial adaptation phases.
Each step is designed to ensure that the entire process is efficient and yields the best outcome for the company and the new hire.
03. 5 recruiting trends to adopt in the digital age

Technology is revolutionizing the workplace, and recruiting managers must continuously update themselves to remain competitive in the job market. Below are some of the most modern trends in digital recruiting:
- Targeted Recruitment Ads: Just like online product ads, job postings can also be targeted toward a specific audience, increasing the likelihood of reaching the right candidates.
- Artificial Intelligence (AI): AI can accelerate the selection process by automating CV reviews and managing applications. However, it’s essential to check for potential biases to ensure that AI is not making errors.
- Search Engine Optimization (SEO): An optimized SEO strategy can enhance the visibility of job postings, reaching a wider and more qualified audience.
- Online personality surveys: Designed to highlight candidates’ traits, surveys reduce the risk of bias and facilitate the selection of candidates best suited to the company culture.
- Video conferencing: Remote interviews are becoming increasingly common, especially following the rise of remote working. Platforms with breakout rooms allow for effective meetings even with multiple interviewers.
However, it is also important not to abandon traditional methodologies and tools. In fact, combining traditional practices with innovative ones enables companies to select high-quality candidates and adapt to the new challenges of the job market.
04. Conclusion
The meaning of recruiting, as we have seen, lies in the crucial process of identifying and selecting the best talent for companies. It is essential for any organization that wishes to remain competitive in an ever-evolving job market. At Rubik, we are dedicated to this mission with a particular focus on the IT sector, where the required skills are constantly changing. Our team of recruiting specialists is ready to support your company thanks to our solid experience and in-depth knowledge of the IT job market. Our strategy is based on a careful analysis of your specific needs to provide tailored solutions that foster growth and innovation. Choosing Rubik means investing in a successful future for your team and organization.

